About FBD2

Company Information

FB Displays & Designs, Inc. is a full-service, award-winning provider of products and services for trade shows, corporate events, retail environments and an endless array of face-to-face experiences and activations. The organization helps clients share their unique stories through a comprehensive suite of solutions that includes: exhibit design and fabrication, graphic design and production, exhibit management, digital applications, event coordination and production, strategic marketing and more. Francine Brooks, started the business in 1994 in her garage and moved it to its current location after 10 months in operation. It was then called FB Portable Displays Inc. Steady increases in sales and additional staff required regular additions to the original office/showroom. The current space now provides warehousing for clients’ display plus large showroom and offices. Their showroom, located at 338 Harris Hill, Williamsville NY, highlights a variety of displays, from table top displays to larger 20’ to 30’ configurations. Lighting, graphics, light boxes, banners, neon shelving, cabinetry, and a myriad of other display accessories, all serve in adding to that special touch. The company name was changed to FB Displays & Designs, Inc in 2005. The new name better identifies the scope of products and services the company offers. “Our main focus is to service our clients and to meet their needs. It’s important to identify what those needs are. The client’s product and services, marketing strategies, budget, trade show goals are discussed during our discovery meeting in order to design and produce a display which meets our clients’ goals.” FB Displays & Designs, Inc.’s capable and dedicated staff offers innovative designs and services that provide an informative and enjoyable experience to their clients. For driving directions to our showroom, please click here.

Our Management Team

Francine Brooks



William Henecke

Design and Production


Our Support Team

Nick Janson




Lisa McNamara

Accounting / Office Administration




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A Message from our President

“At FB Displays & Designs, Inc, we earn, maintain and grow our business relationships as a result of innovative thinking, exceptional customer service and unwavering commitment to ethical business practices.” “We are all representatives of FBD2, and our conduct shapes the perceptions our clients and partners have of our company. Our strong reputation has been built on a foundation of basic principles: honesty, respect and integrity. It is our responsibility to drive those principles home in all aspects of our work.” “As we strive to perform at the highest level, we must keep in mind that how we do things is just as important as the results we achieve. Superior results go hand in hand with ethical practices and we must never compromise our basic principles in order to achieve our financial objectives. We are all accountable for doing the right thing in every business decision.” “We all have a responsibility in protecting the reputation of FBD2, so a thorough understanding and acceptance of our Mission & Vision and Code of Ethics is essential.” – Francine Brooks, President of FB Displays & Designs

Our Vision

To be recognized as the leading resource for excellence in designs, exhibit solutions and services.

Our Mission

To partner with our clients to bring their image to life through collaboration and dynamic approaches that address their marketing and strategic goals. Respect: Appreciate the skills, experience and diversity of coworkers, clients and suppliers. Maintain professional boundaries, and strive to interact with coworkers, clients and suppliers with honesty and respect. Integrity: Think and act ethically and honestly. Apply ethical and professional standards of behavior to daily work activities. Take personal responsibility for interactions and job responsibilities. Foster a work environment where integrity is rewarded. Report suspected violations of illegal and unethical activity. Teamwork: Acknowledge each other’s abilities, efforts and accomplishments. Ability to work with others toward the common goal. Share ideas and build a trusting work environment. Ability to work in a group showing respect and support. Communicate in a clear, consistent and timely manner. Accountability: Display competence in area of expertise. Follow through on commitments to others: meet deadlines, accurately complete required job responsibilities. Adhere to professional codes of conduct. Take responsibility for actions, ask questions to seek understanding. Display a commitment to excellence by continuing professional growth. Adaptability: Open to change and remain aware of change within professional discipline and the industry. Show willingness to be creative, flexible and innovative to accomplish goals. Seek to understand the needs of each client. Optimism: Always see the positive in situations; expect the best in coworkers, clients and suppliers. Recognize potential. Believe our efforts will be successful. Present a positive attitude with a confident, enthusiastic spirit. Be a positive reflection of FBD2. to view our Code of Ethics, click here.

A Small Sample of Companies We Are Proud to Call Our Clients

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What Our Clients Say About Us…

“Always a pleasure working with Francine and her staff - Great communication and amazing products - Everyone always asks where we get our displays made! Thanks you!!” – Jeffery Irwin, Epilepsy Association of WNY



"FB Displays did a great job with showing us our options for tradeshow/conference materials. Francine and her staff are knowledgeable, helpful, respond quickly, and are diligent about checking in to ensure customer satisfaction.” – Kaity Augustyniak, FARM



“Everyone from FB Displays & Designs was a total pleasure to work with! We appreciate their flexibility and creativity in generating what is a display that we will utilize for years to come! Thank you!” – Rachel Voelkle-Kohlmann, Evergreen Health



“This display was the best yet! We had nothing but positive comments. Thanks for the very thorough execution & creative solution.” – Ken Benczkowsi, Broetje Automation-USA, Inc



“It is always such a pleasure to work with Fb Displays & Designs! The staff is friendly, skilled, extremely helpful + our projects are always completed in a timely manner and they always look great! The designs are very easy to set up and ship, making our jobs so much easier!” – Beth Neel, Rigidized Metals Corporation



“We were looking for a new tradeshow display that would set us apart from the crowd: something innovative and cutting edge. Francine and her team helped us design a beautiful and unique display that houses a 55″ LED monitor that allows us constantly change our presentations. FBD2 knocked it out of the park, as we assumed they would!” – Shane Vanstrom, Eastern Hospitality Advisors Buffalo, NY



“We were so happy with our original booth that we purchased a second one when we expanded our show schedule. FB Designs was very knowledgeable in helping us get our booth delivered with the graphics we needed, on time and on budget.” – Leah Marchewka, KH Industries, Inc. Hamburg, NY



“Everyone was amazed at how great it turned out and most importantly it was eye catching, which is the goal I wanted to achieve. Another job WELL DONE by your company.” – Kelly Peperone, Kenworth Northeast Group, Inc. Lackawanna, NY



“It has been a sincere pleasure working with Francine and her team at FB Displays & Designs. They have consistently delivered on time, in budget and beyo our expectations. They have definitely given us the “WOW” factor in our trade show booths.” – Jennifer Carlo, Reichert Technologies Depew, NY



“It was a pleasure to work with your staff. They were timely, professional efficient, and had great attention to detail. They did a wonderful job and were of great assistance to me.” – Mary Smith, HealthNow New York, Inc. Buffalo, NY



“FB Displays did a fabulous job helping us to create the perfect display for our company. Francine did a fantastic job with her “Trade Show Success” presentation and provided information that we had not considered.” – Rosanne Panzica, Power Drives, Inc. Buffalo, NY



“Thank you for making us look good. But that’s never a concern because we know we are in good hands.” – Dottie Austin, CPI – Buffalo Niagara Williamsville, NY



Your team was extremely pleasant to work with and afforded us and options as we continued to change our criteria. Top notch service.” – Laura Hopkins, ABR Employment Services Buffalo, NY



“The booth at APC / PennDOT was hugely successful. It drew people from the aisle just to remark on the uniqueness. Our Transportation team was very happy with the results! The rental arrangement worked very well because it gave us the opportunity to ‘test drive’ this solution – which ultimately led to a purchase.” – Kevin Opp, Fisher Associates PE, LS, LA, DPC Rochester, NY



We were very pleased with our experience of working with FBD2. The quality of product we received was fantastic. And I cannot say enough about the fantastic service we received as well.” – Christine Potratz, Sefar, inc. Depew, NY



“Francine, the new booth looks great! It’s perfect for attendance building. You and your team are true professionals. Thank you for your expertise and guidance.” – Michael Evan, Visit Buffalo Niagara Buffalo, NY



“When you get the opportunity to collaborate with professionals who are on top of their game, it makes the whole project a joy to participate in. FB Displays and Designs, Inc. ensured that our booth will draw visitors and is designed to have a timeless look that can be updated as we change our message.” – David Heffler, RSVP Business Systems Rochester, NY



“Please thank your entire team for the beautiful displays they created for the Food Bank of WNY. They are beyond wonderful, and we received many great comments. They will be put to good use. Thank you so much.” – Michael Billoni, Food Bank of WNY Buffalo, NY
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