You have a perfect trade show booth, thoughtful giveaways, and your marketing materials are exceptional. There is nothing stopping this from being the perfect show....Read More
Exhibit Design 101
When showcasing your company at a trade show, your exhibit represents who your company is, what you have to offer, and why you’re different from the competition. You don’t have long to draw someone in, a few seconds at best. While this may seem a daunting task, here are a few things to keep in mind while you design:
Know Your Audience
-Why are you exhibiting at this trade show?
-Who is attending the trade show?
-What appeals to your target audience?
-What are your targets audience’s pain points?
Your Display is a Billboard
-The design should be large and clean enough to be seen from 10-20 feet away
-Most important elements should be in the top 2 feet and rarely below eye level
-Less is more, focus on imagery not text
Good Design Makes a Difference
-Use benefit statements not buzzwords
-Text must have sharp contrast to be readable so ditch the cursive font and busy background
-Images and text should complement each other
-Use neutral or complementary colors to make your images and logo stand out
-Monitors with video or moving projections catch people’s attention FAST
-Use light to highlight areas of interest
-Backlights or spotlights accentuate design
-Use sound to set the mood
-Keep everything unified: Displays, literature, and even staff clothing
The goal of any exhibit design is to make attendees stop at your booth. A great design will stick with someone, long after they’ve left your booth. To accomplish this, aim to have a catchy phrase, a striking image, or even just a strong feeling. And don’t forget the number one design rule: don’t be afraid to break the mold.