Tradeshow Tips & Tricks

When designing a display...

Break up the back wall with shapes, contours, surface variety and dramatic lighting, rather then using a straight flat wall.
Create a strong clear message by using fewer larger graphics and one message statement. One clear message will stay memorable for up to 14 weeks.
Keep the exhibit bright, simple, and uncluttered. Display the product most recognized by the show attendees.
Interactivity is key to drawing in show attendees. Hands-on demos and activities attract far more attention then passive, non-interactive booths.

When selecting a booth location...

Be at the center of influence. Try to locate your booth near the center of the hall/event where most visitors' paths will cross more then once.
Use the odd aisle rule. If a hall has an odd number of aisles, try to locate your booth on the second and next to last aisles. People will pass by these aisles more than once getting to and from destinations.
Pick narrow aisles. If there are aisles narrower than others, try to locate your booth on them since the visitors will be closer to the exhibits, and easier to engage.
Select corner locations. Corner locations give you an opportunity for cross aisle engage, so long as you take the drape in the corner down.
Select booth locations on the right side of the hall. Most people are right brained, and therefore will tour a show from the right.

When planning for your trade show...

Pre-show marketing is key. Identify groups within the attendee list and market specific messages to them, qualified leads equal better prospects.
Study the pre-show attendee list and qualify them up front. Trade show attendees typically fall into three categories: customers, prospects and suspects.

When staffing your booth...

Properly trained staffers are key! Outgoing, well-trained booth personnel can draw people to your booth with simple, open-ended questions and a smile.

When handing out items at your booth...

Use discretion. Identity and qualify leads before handing out material to attendees.
Gain an understanding of the prospects needs. You are selling solutions, not pieces of metal, plastic and paper. Before you propose a solution, you must know the prospects problem.

Words from our Partners

FARM
FB Displays did a great job with showing us our options for tradeshow/conference materials. Francine and her staff are knowledgeable, helpful, respond quickly, and are diligent about checking in to ensure customer satisfaction.

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Kaity Augustyniak
OETIKER
It's a pleasure working with the FB Displays & Designs team. We rest easy knowing everything will turn out as we expect and the items work as intended! Great service and great people!

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Ryan Zillig
EPILEPSY ASSOCIATION OF WNY
Always a pleasure working with Francine and her Staff - Great communication and amazing products - Everyone always asks where we get our displays made! Thank you!!

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Jeffrey Irwin
EVERGREEN HEALTH
Everyone from FB Displays & Designs was a total pleasure to work with! We appreciate their flexibility and creativity in generating what is a display that we will utilize for years to come! Thank you!

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Rachel Voelkle-Kohlmann
BROETJE AUTOMATION-USA, INC
This display was the best yet! We had nothing but positive comments. Thanks for the very thorough execution & creative solution.

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Ken Benczkowski
RIGIDIZED METALS CORPORATION
It is always such a pleasure to work with Fb Displays & Designs! The staff is friendly, skilled, extremely helpful + our projects are always completed in a timely manner and they always look great! The designs are very easy to set up and ship, making our jobs so much easier!

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Beth Neel