It’s Not You, Booth, It’s Me
How do you know when to retire a display? It’s not always just because it breaks. When we first partnered with Fisher Associates 8 years ago, we designed a unique truss display for them. The display saw numerous graphic updates amid a busy show schedule over the years, but as display trends changed, it went from a stand-out display to a blend-in display. And early last year, Fisher came to us with a simple request, they wanted a modern display with more “pop”.
Design Brief
Client: Fisher Associates
Description: Engineering and professional services firm services for the Transportation, Energy, and Land Development market sectors
What? New 10x10 Display
Where? CLEANPOWER 2022 (yes, thats right)
Why? Increase the initial visual impact of their booth
Starting Inspiration
This project started with photos of other displays that the Fisher team liked, followed by a variation of our usual starter questions. Based on their responses, we sent a range of possible new displays and then three tailored options. These featured a more dynamic layout and modern trends like backlighting and dimensional logos.
However, as happens to some projects, the Fisher team needed more time to align their vision, and they went forward with using their existing display at Cleanpower 2022.
Execution
Our teams regrouped in the fall with a new sense of purpose. Fisher narrowed down what they wanted in their new display, and the overall scope changed:
10x20 Modular Display with multiple 10x10 configurations
Reception bar for attendee engagement
Seating area for in depth attendee conversations
Dynamic graphics which can be tailored to different market sectors
Launch at CLEANPOWER 2023
The seating area proved to be the most challenging piece of the puzzle. We went through several evolutions of the size and execution. We eventually settled on a backlit popup display, which is a great marriage of ease-of-use and visual impact.
The reception bar was far easier, as both teams were aligned on using a magnetic quad system from the (second) start. This is a very modular system, allowing for a lot of future flexibility, and has a more unique look akin to their previous truss display.
The final challenge came in adding balance between the backlit popup and the magnetic quad. This was achieved through a dimensional edge-lit logo which will stand out from the surrounding mono-tone panels.
The final display is a unique, modern display which ensures Fisher will stand out from the crowd at shows of all sizes and for all of their sectors.
