Print vs. Web: Designing for Different Applications

In recent years, the role of a graphic designer has undergone a significant transformation. Traditionally, graphic designers were primarily responsible for creating layouts for printed materials such as magazines, brochures, billboards, and packaging. However, this definition has rapidly evolved over the past few decades to encompass the realm of digital design, which includes crafting assets for social media, designing websites, and developing digital advertisements. 

While many graphic designers have adapted to working in both traditional and digital mediums, it’s crucial to acknowledge that there are distinct requirements and considerations when transitioning between these two creative arenas.

Resolution

Print design usually requires a high resolution for sharp detail in small prints like flyers. The exception is creating prints made to be seen from a distance, like trade show displays and billboards. Digital design will have a much lower resolution, but must also consider the variations of devices, from cell phones to large monitors.

Medium

In print design, the medium is a huge part of the final product. Achieving accurate color representation in print is a challenge due to variations in printing technologies, substrates, and lighting conditions. A digital design may require “responsive design” to adapt to various viewing methods. These days, trade show exhibits deal in multiple mediums, the most common pair being fabric and monitors or LED panels.

Layout

Layout is probably where the two design types converge the most. All design is subject to the hierarchy of composition in order to create a design with a visual flow. Digital design has a bit more leniency in the layout with the malleability of graphic size as opposed to the standard magazine or packaging size. Creating the layout for a trade show exhibit, also brings in the 3-D aspect: making sure messaging is visible from multiple angles.

Accessibility and Interaction

Digital design has the great advantage of accessibility, with the ability to zoom in, use screen readers for text, and add closed captions for video content. Print pieces have the advantage when it comes to using other senses. Print can provide an elevated experience with the addition of tactile elements such as embossing paper, or adding a perfume scent. The trade show floor has interation built in with the option of backlit displays, touch screens, and most importantly booth staff.

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