Would You Stop At Your Own Booth?
Your exhibit headline is your company’s greeting. In the three to seven second glance passing attendees give you on the show floor, the graphics in your exhibit space must clearly communicate who you are, what you sell, and what benefits you company can offer.
Six to Ten Words
If your text takes more than three seconds to read, you’ve got too much text. This means your graphics can feature a maximum of roughly 6 to 10 words. Paired with an interesting image that communicates your message or offerings, the text should complement the accompanying image to create a powerful, cohesive message that stops people in their tracks and draws them into a conversation with booth staff.Talk Benefits, Attendees will Listen
With only a handful of words in your arsenal, message selection is critical – and benefit statements are key. Attendees only want to know what’s in it for them. For example, tell attendees your product ‘Cuts transportation costs by 20 percent!’ or that it can ‘Double your ROI.’ Don’t waste your word allotment to tell them how cool your company is or list product numbers and specs. Attendees just don’t care.High Contract Color Combinations
When it comes to color selection, text color must provide a sharp contrast with the background in order to have full effect. Effective color combinations are typically a dark color on a light background or vice versa.Use Clean Fonts
Graphics text should be clear and easy to read, not artsy. Leave the art to the imagery. Decorative fonts are difficult to read, and fight for attention by competing with the image, pulling the eye back and forth. Out of the three primary font styles – serif, sans serif, and decorative – serif and sans serif styles are the easiest to distinguish and read.Position Text at the Top
The 2-foot zone across the top of the exhibit is the ideal location for text. It’s the only unobstructed area on your exhibit’s back wall that people can see clearly in an aisle full of people. If you absolutely can’t position all of your text within the 2-foot zone across the top of the back wall of your exhibit, make sure it doesn’t go lower than eye level, which is roughly 5 feet up from the floor.
Adapted from Exhibitor Magazine, “Are Your Booth Graphics Effective?”
Reflecting on the 30 years of FB Displays & Designs, Inc., it’s been an incredible journey filled with growth, challenges, and countless memories that have shaped who we are today.
This week we asked around the office to look ahead and predict the future. What will we see in the NEXT 30 years? What will we see from the company? The industry?
After the dust has settled of another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement.
Within weeks of joining Apogee, we were planning a trip to the premier industry trade show, ExhibitorLive. Tara, a few members from the main Apogee team, and I ventured down to…
The Marathon Companies decided to make a splash at this year’s IRE by upgrading to an island booth. Our team at FB Displays & Designs previously designed a 30x10 inline display for them…
I was armed with the show kit, which, back then, was printed on paper in a binder, and I felt like I was going to ace my first install….
Planning a new budget is the perfect time to assess your show program and ensure you’re being mindful in your decisions.
Do you know the differences between designing for print versus web?
How do you make the most of a 10-by-10 space? Certainly, it's not easy to utilize every inch without creating a cacophony of clutter.
How do you know when it’s time to upgrade? It’s not always as simple as a broken piece you can’t replace.
How do you know when to retire a display? It’s not always just because it breaks. When we first partnered with Fisher Associates…
When FB Displays and Designs was established in 1994, then called FB Portable Displays, carpeting was standard for any and…
The hardest part of a design is when you are staring at a blank page to start. An easy creative ice-breaker is to play around…
There is a lot of planning that goes into attending a trade show. However, if something goes wrong…
After a meeting with a marketing consultant in May, we came to the decision that it was time for a website makeover…
We partnered with the J. Fitzgerald Group to re-energized the Moley Magnetic brand with a bold and modern style.
We’re frequently asked what the big thing in displays is right now. For a time, our go-to answer has been backlighting. Now …
Trade shows are making a comeback but not everyone is ready to go full out on a new display. Exhibit rental is a great…
FRC Global came to FBD2 with a challenge to solve for the upcoming AISTech 2022 Expo.
When people hear that I work in trade shows, they often say something along the lines of, “It must be amazing to get to travel…
In the three to seven-second glance passing attendees give you on the show floor, your graphics need to make them stop…
FB Displays and Designs is proud to announce its sponsorship of the newest exhibit in the Buffalo Naval Park museum…
Planning ahead will save you time and money on your next setup. Here’s a list of ten tips that will help…
FB Displays and Designs is proud to celebrate the grand opening of The Cataract House Restaurant & Academy…
The Level display brings a unique blend of depth and motion to the show floor through its sliding panels and dimensional frame.
When showcasing your company at a trade show, your exhibit represents who your company is, and why you’re different from…
The New Year symbolizes new beginnings. When strategizing your new marketing initiatives, think about how…
If you have ever exhibited, then you've encountered trade show zombies. Armed with oversized bags, these attendees…