Use Imagery to Your Advantage

The hardest part of a design is often the beginning, when you are staring at a blank page. An easy creative ice-breaker is to play around with the elements of your brand. This could be anything from shapes or symbols found in your logo, defining characteristics of your primary product or services, to elements or imagery you’ve used on previous materials. This is the approach our designer, Moira, took with their design for our client Imaginant.

Design Brief

• Client: Imaginant

• Description: Designer and manufacturer of high-precision, high-performance Ultrasound Metrology equipment and transducers

• What? New mural panels for 10’ popup display

• Where? European Coatings Show, Nuremberg, Germany

• Why? Highlight PELT® brand of precision measurement gauges

Starting Inspiration

• Block Waves - from the PELT® Logo

• Layered Stack - Purpose of PELT® gauge, reading the thickness of different layers of coating

• Waveform - Readout from PELT® gauge

Execution

• The Waveform became the natural focal point for the design. It’s dynamic shape grabs attention and can be used in a variety of ways across the panels.

• The stack was harder to integrate. "I tried to work this as a series of colors and gradients first, but the design felt too loud and chaotic. I turned to the client’s copy and created a stack there, which quickly became my favorite piece of the design.”

• The block waves became a natural replacement for rectangular containers (the headers and detachable photos), and added a polished finish to the text stack.

The end result was an impactful design which encapsulated the PELT® identity and prepared Imaginant for a successful show.

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